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KHQ-TV Supercharges Digital Video neFUEL, Linear Bitcentral paDownload Streaming Solution


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Mwedzi yakati yapfuura ndakanyora nyaya pamusoro Bitcentral, iro guru rinopa vashanduri vezvigadzirwa zvemashoko anozivikanwa nehutano hwavo hwemagetsi ekufambisa uye iyo yakatarisira zvikuru FUELTM digital platform solution. FUEL inopa simba uye inoita kuti vaterevhizheni veTV nevanopa zvigadziriswe vatange kuzarura ruzivo rwemitsva nekunopa vataridzi chisarudzo chekutarisa newscast kubvira pakutanga chero nguva yavanoda, ivo pachavo kune zvavanoda kutarisa paTV yavo, foni, tablet kana kombiyuta. FUEL inobatsira kukurira kusakosha kwemari kuYouTube, Facebook uye zvimwe zvakafanana nekuseka kuseva mumagariro ehupfumi uye kuigadzirisa pamushandisi unotarisana nemasasa. Iyi ndiyo nguva yakareba yechitsvaga yemutambo yemashambadziri uye makambani ezvedhiyodhiyo nokuti FUEL inovapa matanho akakodzera, zvinhu zvakakodzera uye yakarurama analytics kuti ive nani kuita mari yezvakagadzirwa uye kuparidzira munzvimbo dzose. Nezvo zvakati, ndave ndakamirira kubwinya kwekutanga kuti ndigadzirise teknolojia nekufanotaura kwangu. Nenzira, handina kumira kwenguva refu uye Bitcentral haana kuodza mwoyo.

KHQ Broadcasting's KHQ mu Spokane, WA, ichangobva kubatanidzwa Bitcentral's FUEL digital platform munzvimbo yavo yekufambisa. KHQ yaida nzira iri nyore yekuita mari itsva yemari inoshandisa zvinhu zvavo zviripo izvo zvaizowedzera kuonekwa kwevanhu, zvichiita kuti zvirongwa zvakawanda zvivepo. Mushure mekushingaira kwavo kwakakodzera mukutsvakurudza zvigadzirwa zvemagetsi, KHQ yakashanduka Bitcentral kuti tibatsirwe neFUEL's Linear pakudiwaTM kushanyira kanhi maitiro nekugadzirisa, izvo zvisingatauri zvichitaura nyaya kumativi ose emajeri uye mapuratifomu edijiti anoitirwa munhu wese mutarisiri.

"Tiri kunyanya kufara nekubatanidza iyi shanduko yekuchinja inofananidzira kushandura zvachose mamiriro ezvematongerwo enyika," akadaro Neal Boling, mutungamiri wesiteshi reCowles. "Tinotarisira kuona kuti FUEL yakawanda sei inogona kuwedzera mari itsva yemari yakashandiswa tichishandisa zvinhu zvedu zviripo. Inguva yokuti digital ad ad madhora igare nevatengi vehupenyu, uye FUEL iri kuita izvozvo kwatiri, "akadaro Boling. VaBiring vakataurirwa neNews Technology Summit mumwedzi wapera vachikurukurirana nekubudirira kwekufambisa kwaFUEL's digital-first integration workflow, injini-side injini yekutsvaga yehupenyu hwemashoko ehupenyu, nekuendesa zvinyorwa nenzira iyo inoshandiswa kune vateereri vanoshandiswa kushandiswa, kushandura kune-air ads nechinangwa chakakodzwa zvemadhini.

Fred Fourcher, Bitcentral's founder na CEO vakataura kuti kambani iyi yaifara kuona KHQ ichibatsirwa neFUEL yakazara sangano rakagadzirirwa. "Cowles inofananidzwa zvikuru neFUEL nekuda kwezvivako zvavo zvakawanda uye inoda kushandiswa uye kuwedzera zvigadzirwa zve digital pane yese yebhizimisi ravo," akadaro Fourcher. "FUEL inopa mukana wekuona maonero evanhu sekuita seTV, zvichiita kuti nguva yakatarisa ione, inowedzera mari yevatengi vedu muvhidhiyo yepaIndaneti."

Mushure memaawa anenge makumi maviri emasereti eTV ari paIndaneti, vatasviki vanongopedza chikamu chiduku chezvinyorwa zvepaIndaneti zvinogona kutora. FUEL iri kutendeuka iyo yakapoteredza neyo nyore-kuenda-inotora, kuguma kwekupedzisira kwekushanda kwemabasa inoita kuti zvive nyore "kutarisa michina yevanhu" - iyo inosanganiswa nehukuru hukuru hwekuona hunoita kutanga kwe4X kuona nguva yenguva. Pasi pepamusoro yezviterevhizheni zveTV ndiyo nguva yakareba yekuona, mamwe matengesheni, uye mamwe mari. Haisi chakaipa kukunda-kukunda mamiriro ezvinhu.


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Curtis Chan

Curtis Chan

Senior Editor at Magazini Beat Beat
Curtis Chan ndiye Mutungamiri uye Mutungamiri Mukuru / Mutevedzeri uye Mutungamiri weZvinekombiki yepamusoro yekambani yeBusiness Marketing uye yePublic Relations makambani, CHAN & ASSOCIATES naCOGNITIVE IMPACT, vane vashandi vanobva kuHome Fortune 500 kuti vawane mari inotambirwa mari inotangira mari.

Masangano ake 'masangano, kwemakumi maviri emakore, akabatsira kugadzira matanho ekutanga uye makambani ekukura anokosha mararamiro ekutsvaga, zvichikonzera kuwanikwa chero kupi zvako kana IPO, pamwe nekuenzaniswa kwese kwe $ 2.0 Billion.

Mutungamiri Chan ari mutengesi wemabhizimisi, mutungamiri wenyika, munyori uye mutumwa wevatengi. Akaridza hurukuro yepamusoro-soro ekutanga mukubatsira kuburitsa zvinhu zviviri zvemajeri neyamakambani ekugadzira mavhidhiyo emakambani ekurekodha, kuparadzira uye kupedza mashizha. Nhoroondo yake yakajeka inotarisana nemakumi matatu emakore ichiramba ichiwedzera basa rokutonga mukushanda, bhizimusi kukurudzira, unyanzvi nekutengesa / kutengesa mune teknolojia yekushandisa ruzivo, vhidhiyo & varaidzo, kuchengetedza nekubatanidza, pamwe nezvimwe zvakabatana zvekombiyuta huru. Ndiye mutungamiri anoshanda uye mutungamiri wepamusoro kune makambani akawanda akasimudzirwa uye anotanga-kutanga, mutengesi / teknolojia yekuongorora, uye ane makore anopfuura makumi maviri ane ruzivo mukutsvaga kwekutsvaga, mazano ekugadzirisa / kambani yekutsvaga, kushandiswa kwekugadzira uye hukama hwevanhu.

Akapedza kudzidza kuCalifornia Polytechnic State University, San Luis Obispo, Mr. Chan ari kupemberera gore rake re12 sehengo yebhodhi yeWillerton College Foundation, 16th gore seA Entrepreneur-in-Residence uye mutungamiri weBusiness Business Institute kuCalifornia State University Fullerton uye incubators. Uyezve, iye muzvipiri weDECA (Delta Epsilon Chi uye Distributive Education Clubs of America); mutungamiri weKunivhesiti yeInjiniya yeGlue Waste Research Institute, incubator mutevedzeri, Cal Poly, San Luis Obispo uye nhengo yeMutungamiri weGreen uye Gold Society. Akashushikana nezvekuchengetwa kwekuchengetwa kwekuchengetedzwa kwevanhu, akanga ari Dare reMutungamiri weHealing Hearts Association; uye inogara iripo hurukuro pamatauriro akawanda eMA uye Doctorate kumativi ose enyika. Akaratidza uye akaparadzira mapepa e30 munyika yose, ibhuku re-co-munyori, sangano rezvemakurukota ehurumende yeSosaiti yeMotion Picture neTerevision Engineers, Senior Editor yeBroadcast Beat Magazine, akapfuura Senior Editor yeKomitambo Technology Review, uye nguva dzose yakabudiswa kugovera Editor kune dzakawanda dzeUnited States nedzimwe nyika dzekutengeserana mabhuku kwemakore anopfuura 30.

Ona Cognitive Impact services pawww.cognitiveimpact.com. Curtis inogona kusvika pa curtis@cognitiveimpact.com; Office: (714) 447-4993 kana curtis@broadcastbeat.com.
Curtis Chan
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